Philip Kotler, who is widely known as “The Father of Marketing”, says that all managers should be leaders. In reality, most are “just administrators who waste time on organizational matters and paperwork. To become a leader, you need to spend a lot more time with people, constantly looking for new opportunities, developing the concept of your company, and defining its goals.” At the same time, Kotler emphasizes that leaders must be teachers “capable of teaching others the lessons of leadership”. However, the fundamental task of a leader in a company is to create a team of experts who can work together to achieve the company’s goals.
One of the best tools that leaders can use today to effectively manage their teams is OKR. OKRs allow setting objectives and key results for the strategy you want to achieve. Leading through OKRs helps teams embrace the company’s mission, vision, and values.
How do OKR and leadership relate?
High-performing teams are fueled by shared values, a shared mission, and a clear vision. These three elements together form the corporate culture. OKRs provide many benefits to improve your company’s performance and make your organization successful. Author Je Gothelf writes in the Harvard Business Review that OKRs help leaders focus on “the impact of the business rather than micromanaging the day-to-day work of teams.
- OKRs increase employee engagement and profitability.
- OKRs allow leaders to delegate responsibilities.
- OKRs provide clear, measurable, and easy-to-follow targets with software support.
- OKRs help leaders guide their teams in accordance with the company’s top priorities.
OKR is a goal-setting framework that can help leaders lead better. Because each team member has their own OKR, leaders can easily delegate responsibilities and keep employees focused on key priorities. Since OKRs are based on transparency, they help to maintain effective and healthy communication between teams.
If you want to be an effective leader, deep dive into OKRs, and learn more, download our booklet “Why are OKRs Important for Leaders?” now!